INTERNATIONAL ANTALYA TOURISM FAIR
The International Antalya Tourism Fair (ATF25 Türkiye), the most productive tourism gathering in Turkey and the Mediterranean, will open its doors for the seventh time on October 22–24, 2025, at the Antalya International Fair and Congress Center.
Having fully met all the criteria set by TOBB and earned the title of “International,” ATF25 Türkiye has become a prestigious event recognized worldwide for its high-quality standards and professional organization. With this designation, ATF25 Türkiye continues to grow stronger with increasing international participation, enhanced business connections, and broader global media visibility.
With ATF25 Türkiye, the Heart of Tourism Beats Here
Expected to welcome over 40,000 professional visitors from more than 70 countries, ATF25 Türkiye “The Heart of Tourism” offers a unique environment for cooperation with the participation of over 1,000 tourism brands, more than 2,500 international travel agency representatives, and over 300 exhibitors. The fair, held across 35,000 m², is projected to host over 25,000 B2B meetings over the course of three days.
The Global Tourism Industry Meets at ATF25 Türkiye
The International Antalya Tourism Fair brings together, under one roof, international travel agencies that bring guests to both Turkey and other global destinations, the most influential tour operators from Turkey’s source markets, world-renowned accommodation facilities, and companies that offer technology, services, information, and added value to the tourism industry.
2025 Theme: Turkish Tourism Treasure: Sustainable Hospitality
This year’s theme, “Turkish Tourism Treasure: Sustainable Hospitality,” redefines Anatolia’s ancient tradition of hospitality through the lens of environmental, cultural, and economic sustainability. The published manifesto emphasizes that “Hospitality is no longer just an experience but it is a responsibility,” calling for a hospitality-centered transformation in the sector.
Government Support for Health and Sports Tourism
ATF25 Türkiye has been included in the Ministry of Trade’s list of “Supported Domestic Events” for health and sports tourism. Companies in these sectors participating in ATF25 Türkiye will benefit from up to 60% government support, seizing this significant opportunity to secure their place in the industry.
The Future of Tourism Will Be Discussed at ATF25 Türkiye Panels
Over the course of three days, more than 100 expert speakers will take to two stages at ATF25 Türkiye, sharing their insights on the present and future of tourism. Covering a wide range of topics from resort tourism to gastronomy, from alternative tourism types to technology, ATF25 Türkiye will host sessions aligned with this year’s theme, raising awareness around “Turkish Tourism Treasure: Sustainable Hospitality.”